New Project - Blue Moon Beer Branding.

After a pretty interesting weekend of ending up in casualty, and narrowly avoiding having to have a finger amputated, I returned to Art School ready to go with the new project. I knew it was about beer, shame I'll still have to wait a few days to test it out as I'm on a large amount of antibiotics for my stupid injury. The project is about promotional objects for a new brand of beer called "Blue Moon" The website it nice, check it out. Had a look at brand identity things today and promotional objects and there is a few things that interest me, mainly surrounding domestic and personal contexts, Point of Sale and things like that bore me a bit. 

• a small series of objects or some kind of collectable value to the objects
• you take different parts of the object back in exchange for more Blue Moon [like hangman in reverse] and drink your gift away
• or some kind of domestic context, I like the idea of something involving drinking or your own, whether or not it is a play on this or tries to deal with it, I have not decided yet, but probably something a bit tongue in cheek as I don't see the big deal about drinking on your own.

Here's a promotional pack for Grand Theft Auto "Chinatown Wars" presented in a Chinese Take-Away style novelty box, I like this... I know I shouldn't.

I very, very much like guerilla anything. This is a nice little piece of guerilla promotion I'm starting to see a lot of in Glasgow, it's basically cleaning parts of the pavement into letter to make an advert but is effective for me as I'm a bit of a shoe-gazer.