This is the new “logo” for the UEFA Euro 2012 tournament in Ukraine and Poland. It is really more of a brand, or visual identity for the tournament, as this theme runs onto all team flags, tickets, merchandise, media and will even decorate the stadiums. It takes inspiration from the traditional art of papercutting called “wycinanka” which originates in these countries. It was in an article in today’s Metro where the designer being interviewed said the logo was dead, it was the age of brand identity. I think it’s great and is quite refreshing from shit like London’s 2012 olympic logo.
The old logo’s are really cool too I think. These are more of an identity for UEFA though that individual tournaments.
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