After looking at some other things I thought the Blue Moon company lacked a bit of character and persona, so something with a bit of humour could be a good way to go. Got to doing a fair bit of rough sketching really quick initial ideas and presented them the other day. Also I really don't want to do a beer related, or bar object or solve some kind of problem about how to drink the beer with orange [they make a big fuss of this and it's a pain in the arse].
Durex ad using humor and also a potential promotional object even though it's creepy as fuck. I also think this is wonderfully shot.
The idea I'm taking forward is this one. "Get Out of Jail Free Card". Based on the stereotype of a guy going for a few drinks after work or something, then gets the phonecall from his wife/girlfriend. Looking at small, promotional gifts to be given to said man, to take home to "the other half". Useful, functional items, I thought essential handbag items were the most appropriate sort of thing. I'm concentrating on nicely designed, aesthetically pleasing objects with materials that reflect the Blue Moon brand. The idea of it is, the more beers you drink, the more gifts you bring home, so the less mad the lucky lady in your life will be.
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